Do you have a cool web 2.0 web site and want to be featured on TechCrunch? Guy Kawasaki covers the subject with a post and video with Mike Arrington. Robert Scoble adds some commentary by saying, “Show up at conferences and geek events where Mike is at. Show him a demo of your product. But only do that if it totally kicks ass.”
The lesson? Have a great product (duh!).