Tell me about a time you delivered a solution customers didn’t know they needed (or wanted)

Note: as I’m currently evaluating and interviewing for product manager opportunities, I’m publishing many answers to the product, behavioral, business, and life questions I’m researching/practicing publicly rather than keep them private in a Google doc.

Tell me about a time you delivered a solution customers didn’t know they needed (or wanted)

While running the Zillow API program, I constantly heard from agents and brokers that it was too difficult to add our data to their websites. All the customers asked me “can you integrate it for me?”. That led to the realization a plugin that created city, zip, and neighborhood pages would increase adoption. That led to the creation of the local market explorer, which increased adoption by a factor of at least 10 or 20 among those webmasters who would otherwise never implemented Zillow data.

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