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The Launch of the “Blog Council” for Large Corporations to Figure Out Blogging
By Drew Meyers | December 6, 2007
This is interesting — there is now an official “Blog Council” started by 12 corporations to discuss blogging in large corporations. The 12 founding members are AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo.
What is the purpose of the blog council?
The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.
Scoble and Dave Taylor (who both know a bit about corporate blogging) are both skeptical about the value-add here. I think I have to agree with their skepticism.
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December 7th, 2007 at 12:57 am
[...] Robert Scoble is also skeptical, wondering whether the Blog Council will help big companies get small conversations (via Drew Myers). [...]