The Launch of the “Blog Council” for Large Corporations to Figure Out Blogging

This is interesting — there is now an official “Blog Council” started by 12 corporations to discuss blogging in large corporations. The 12 founding members are AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo.

What is the purpose of the blog council?

The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.

Scoble and Dave Taylor (who both know a bit about corporate blogging) are both skeptical about the value-add here. I think I have to agree with their skepticism.

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