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About Drew Meyers
Drew Meyers currently runs ESM Exec Designs, a design shop specializing in corporate and personal blog design. Travel addict managing Oh Hey World, a travel blog focused on generation X & Y, and real estate technology enthusiast. In his free time, Drew enjoys reading, traveling the world, spending time with passionate people, and is active member of the microfinance community.
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Tag Archives: geek estate
Education.com Launches School Boundaries
A little over a week ago, Education.com launched their school boundaries project (submit your own press release for $49.95). The boundaries cover all 13,000 school districts in the United States. According to Education.com, “Currently, Education.com’s School Boundary Tool offers 100% coverage of school district information, but about 55% of school assignment information for particular U.S. home addresses.” You can see the boundaries here or get their free school boundary widget here. Having overseen the release of the neighborhood boundary project at Zillow a few years ago, I … Read More » Continue reading
An Example of Brokerages Missing the Content Marketing Boat
Like the local data expert situation which I discussed awhile ago, agents and brokerages are also getting killed at the content marketing game. Why aren’t big, national brokerages pulling together content like this as a marketing tactic? Or even regional brokerages covering a few local MSA’s? Mining listing data for interesting data and photos to attract consumer traffic is not that hard. It serves two primary purposes — interesting content for consumers AND link bait as one method of link building. It works, or I assure … Read More » Continue reading
Howard Hanna Partners with Zillow
Following the recent decisions by several brokerages (ARG & Edina) to stop syndicating their listings, Howard Hanna has partnered with Zillow on a new marketing agreement. Here’s the video explaining their reasoning: As Rob mentions on Facebook, “This is a much, much bigger deal than people are realizing at the moment.” Think the tide is shifting on this listing syndication discussion? Continue reading
#retechchat Transcript – Linkbuilding
Tonight’s #retechchat was free form, but centered around linkbuilding and SEO. Here is the text transcript that I saved for those who want to read through the entire discussion: Download it HERE (best to use TextEdit on a Mac from what I hear)…. Continue reading
Expanding on the SEO Debate as it Relates to Listing Syndication
I firmly believe that SEO is at the route of this listing syndication discussion that has been picking up steam since Edina and ARG stopped syndicating their listings, so wanted to expand on the SEO discussion that Sam picked up on. Some have defended the SEO tactics the syndicators use, but most simply don’t understand SEO — which is prompting this post to help the industry better understand this issue. Specifically, I wanted to address the thought by some agents/brokers that “without my/our listings, I/we would outrank … Read More » Continue reading
Two MLS’s, Metrolist and Santa Barbara, Boot Diverse Solutions/Zillow
It happened — Metrolist and Santa Barbara booted Diverse Solutions (now owned by Zillow) from their list of approved IDX vendors. The Metrolist decision was reported by Geek Wire, while Inman picked up on the fact (premium content) that Santa Barbara had also pulled the plug. Eric Stegemann has a good read as well. Personally, I don’t buy any of the reasons given by Metrolist. As marketing Director Melissa Olson says, ”At some point, we have to start taking a look at our current offering and how many … Read More » Continue reading
Announcing the Steering Committee for Geek Build 2012
I wanted to take this opportunity to introduce the steering committee members for Geek Build 2012. The steering committee will review all feedback from the Geek Estate community, and make final decisions for the participants sites in Geek Build 2012. The committee will consist of the following individuals: Daniel Beer, Team Leader, Real Living Lifestyles, San Diego Home Finder Ben Fisher, Agent, Sotheby’s International, Park City Luxury Real Estate Jay Thompson, Managing Broker, Thompson’s Realty, Phoenix Real Estate Guy Dominic Morrocco, Co-Founder & Partner, M Squared Real Estate Eric … Read More » Continue reading
