The Importance of Getting out of Your Industry for Ideas

12 years ago

When it comes to online marketing, you probably have a general strategy you follow — right? Where does that strategy come from? My guess is it’s what the “thought leaders” in your…

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Is Your Website Building Your Brand?

12 years ago

I just ran across this article by CBS News talking about how websites are failing to enhance brands — at a time when it’s vital for a company to “stand out” online.…

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Roles & Responsibilities of a Web Marketing Team

12 years ago

You’ve got a brand to build, right? And much of that brand is (or should be) online. Rand Fishkin posted an excellent White Board Friday today talking about what the right web…

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The Importance of Being Rooted in the Independent Web

12 years ago

John Battelle has a great post up titled “Put Your Taproot Into the Independent Web“. It’s worth reading. The gist of John’s argument is that you shouldn’t put all your online eggs…

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The Importance of Trust

13 years ago

Yes, what Wendy Brache said.

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Personal Branding & Social Objects

13 years ago

Anyone serious about building their personal brand should read up on social objects. And I just happened to write a post about social objects over at Geek Estate Blog.

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