Category Archives: Online Marketing

Q&A: How to Determine Scope for a Website Design Project?

If you’ve spoken to a web design firm who has given you a quote for a custom website without asking “What’s the scope of the project?” — I’d encourage you to run as fast as you can in the opposite direction. Without determining scope, no reputable website design firm can or will give you a quote. [...] Continue reading

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We’re Hiring a Project Manager

We’re looking for a project manager for ESM Exec Designs… Do you want to work from the comfort of your own home? Want to work your own hours? Want the freedom to travel? Do you have a passion for helping others and making this world a better place? Are you okay sacrificing a bit of money [...] Continue reading

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What are Wireframes, and How to Create Them?

What is a wireframe? A wireframe is the starting point to designing a new website, and involves a rough layout of all the various components to be included on a website. According to wikipedia: A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of [...] Continue reading

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Q&A: What Will It Cost to Redesign a WordPress Site or Design a New Site?

You want to redesign your WordPress blog/website and don’t know what it’ll cost you? Below is what I can tell you from my experience. Before we start, note the cost of redesigning a WordPress site will vary depending on a few things – namely the complexity of your website and how much of the work you [...] Continue reading

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The Migration of Corporate Blogs to Media Destinations

When Zillow launched their site in February of 2006, a corporate blog was just that — a corporate blog to share news about the company. Nothing more, nothing less. That was 6 years ago. Over the past few years, many corporate blogs have morphed from corporate news into full scale media destinations with hundreds of [...] Continue reading

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These are F**king Hilarious

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Seriously, these two email threads linked below (both from 27bslash6.com) are f**king hilarious — particularly if you work in the web development industry and have dealt with totally unreasonable clients who expect the world for NOTHING in return. Example #1 – email thread about a logo design Example #2 – email thread from former client requesting artwork David Thorne sure has a way with words. I could read these all day. [H/T to Jenny Leonard]

The Importance of Getting out of Your Industry for Ideas

When it comes to online marketing, you probably have a general strategy you follow — right? Where does that strategy come from? My guess is it’s what the “thought leaders” in your vertical recommend? Those industry thought leaders undoubtedly are (mostly) smart. I know it’s tempting to just do exactly what they tell you — [...] Continue reading

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