Category Archives: Online Marketing

A Touching Letter

If you still don’t understand what makes us tick here at ESM and why we choose to follow the One for One movement, maybe this will help you get the picture (click the image for a bigger version)… This letter is addressed to me, but I have to thank Jessica Na (design) and Brandon Matson [...] Continue reading

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Is Your Website Building Your Brand?

I just ran across this article by CBS News talking about how websites are failing to enhance brands — at a time when it’s vital for a company to “stand out” online. How can you do better? Their #1 tip is to understand consumer website behavior, which I couldn’t agree more with. 1. Use retail [...] Continue reading

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Roles & Responsibilities of a Web Marketing Team

You’ve got a brand to build, right? And much of that brand is (or should be) online. Rand Fishkin posted an excellent White Board Friday today talking about what the right web marketing team looks like, and how it evolves as your company grows. It’s 9 minutes long, but will be worth your time if [...] Continue reading

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This is Why We Get Up in the Morning

Mary, the first girl from Saint Monica’s Children’s Home to go to college, now has a computer. Jeff and Rocky Turner purchased it prior to their trip to Kenya right after Christmas. Unfortunately, the world is not a level playing field. We believe where you are born should not dictate the quality of your life, [...] Continue reading

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Yes – We Do Facebook Welcome Pages, Too

Yes, ESM Exec Designs does Facebook pages as well — you can take a look at Room 77′s new page for our very first example.

Take a look here!
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Room 77 Corporate Blog Goes Live

I’m beyond excited to announce that we’ve just finished our first corporate blog redesign! The client is Room 77, and you can see their new corporate blog design at Room77.com/blog/. Take a look and let us know what you think! There are a couple thanks in order before I can wrap this up… Thank you [...] Continue reading

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Are You in the Market for .EDU Links for your 2012 SEO Campaign?

Those that know a bit about SEO know that not all links are created equal — a link from Yahoo is exponentially more valuable than a link from susysmith.com. While not as powerful as a link from Yahoo, CNNMoney, or ESPN — links from .EDU domain names are historically very powerful and sought after links. [...] Continue reading

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