Category Archives: Online Marketing

Ad Targeting is Alive and Well in 2014

nychotelsadtargeting

I literally just booked a flight on Expedia for NYC about an hour ago. I proceeded to publish a blog post on Geek Estate, and then look at the home page. To the right is one of the ads I saw at the top of the page. Yes, ad targeting is alive and well in 2014. Google certainly knew I had just bought a flight on Expedia and thought to suggest some hotels. Smart on them. Fortunately for me, I’m staying with a friend in the Upper Eastside, so don’t need an expensive hotel.

MoPub, Twitter, and Targeted Advertising

Now, I’m not the biggest fan of ads in general. But I’m not naive. They can, and do work. I recently read one of Ben Thompson’s post – FACEBOOK ACQUIRES ONAVO – and one part really got me thinking… I think it’s very likely MoPub is Twitter’s AdSense: Twitter has a great signal about its users: whom I follow is a great approximation for what I’m interested in. That’s even more valuable than whom I know Twitter is not a great platform for any sort of display advertising; the targeting would have to be much more precise than what is possible with current technology for users to tolerate anything more than promoted tweets MoPub solves this riddle; … Continue reading

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Etsy.tv – Well Played

Etsy.tv

What Etsy has done with Etsy.tv is brilliant. Before today, I had no idea Etsy.tv even existed — but I found the following video today via a private FB Group (shared by Tom Flanagan). They tell Adam Cramer’s fantastic story — detailing his life’s passion that is his motorcycle restoration business, Liberty Vintage Motorcycles in Philadelphia. And, as any marketer knows, story telling is what marketing is all about. More of Adam’s story can be found here. I have to admit, I haven’t really ever used Etsy in my own life, but I’ve heard lots and lots about the site, business model, and traction (primarily from the fact that I read AVC, and Fred is an investor). Well played, … Continue reading

My Problem with Online Ads

Advertising

Online ads are not my favorite things in the world. Frankly, it’s not the actual ads themselves that irk me. It’s the bigger dynamic across the web that the ad ecosystem has enabled. Too many people racing to capture people’s time and attention – the most precious asset every single person on earth has – for the wrong reason; just because they can make a buck doing so. Just because you can capture someone’s time, doesn’t mean you should. The time suck economy. The result of the time suck economy is a lot of web properties and apps have been built (& more are released everyday) that people don’t find valuable enough to pay for, but … Continue reading

Q&A: How to Determine Scope for a Website Design Project?

If you’ve spoken to a web design firm who has given you a quote for a custom website without asking “What’s the scope of the project?” — I’d encourage you to run as fast as you can in the opposite direction. Without determining scope, no reputable website design firm can or will give you a quote. […] Continue reading

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We’re Hiring a Project Manager

We’re looking for a project manager for ESM Exec Designs… Do you want to work from the comfort of your own home? Want to work your own hours? Want the freedom to travel? Do you have a passion for helping others and making this world a better place? Are you okay sacrificing a bit of money […] Continue reading

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What are Wireframes, and How to Create Them?

What is a wireframe? A wireframe is the starting point to designing a new website, and involves a rough layout of all the various components to be included on a website. According to wikipedia: A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of […] Continue reading

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