Archive for New Media

An Idea for The News Industry to Consider

I just read “A new journalism on the horizon” the on BBC News. I’ve certainly changed my news consumption habits — I rarely check news sites like CNN anymore. Instead, I rely on Twitter and Facebook to surface any story that’s worth reading. The only regular & consistent form of news I consume is Fortunate and Time — which I pay for on my Kindle (love my Kindle by the way).

Just thinking out loud, but here is another additional service I’d be willing to pay for:

The ability to pick a story (for example the BP Oil Spill) and receive high quality updates on that particular story via my Kindle. I read most of Time, but not all stories are interesting to me. However, there are some topics that I absolutely want to continue to consume if there was a way to not spend a bunch of time tracking down WHAT I should read relating to them. I’d like to be able to “favorite” a story, and automatically receive related content as it becomes available. I spend a lot of time online, but certainly willing to spend some dollars for someone to filter what I should/shouldn’t read – there’s value in not having to do that myself.

I think this post I wrote back in 2007 is still relevant, and I’m surprised no one has really solved this problem yet. If there is a solution available that I’m not aware of, by all means, let me know!

On a related note – if anyone knows of a blog that covers world events that publishes an article about once a day after sifting through all the news stories and only covers extremely important issues, let me know. I’m tired of wading through article after article on CNN that seems like content just for the sake of generating more page views!

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Online Life is Real Life, Too

I just read 10 Reasons to Stop Apologizing for Your Online and think there is some real meat to it worth reading. I particularly liked numbers 3, 6 and 9:

3. When you take the idea of online presence literally, you can experience your online disembodiment as a journey into your mind rather than out of your body.
6. When you focus on creating real meaning with your time online, your online footprint makes a deeper impression.
9. When you embrace online conversations as real, you imbue them with the power to change how you and others think and feel.

Head on over and give the article a read (particularly if you are someone who gives me a hard time about my “online life”)!

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Your Company and Social Media

[via James Shiner]

If you don’t have a social media strategy and presence, WHAT are you waiting for?

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The Power of Social Media Demonstrated in Real Life

Yesterday evening, I had dinner at Sun Dried Tomato with Jim and Lorraine Marks and their friend Brad (a lawyer). We had just started discussing the impact social media is having on businesses when a man named Bill walked up and introduced himself to Jim, saying “Hi, I’m here because you recommended Sun Dried on Twitter” (here’s the actual Tweet). Bill’s waitress had asked him how he heard about Sun Dried and he mentioned that Jim Marks recommended the place. The waitress replied “Oh that’s funny, Jim is sitting over at table 5″. Talk about timing…

The people engaging with social media are not just “internet people” who never venture out of their homes (some of my friends give me a hard time about my “internet friends”); they are real people and they are making real purchasing decisions based on their social media interactions.

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What is Online Authority?

Due to Brad Coy’s tweet, I just read the following article on ProBlogger I Fight Authority and Authority Always Wins. (And What IS Online Authority Anyway?). It’s an interesting read including many perspectives and I urge you all go spend a few minutes reading it. As to the question “what is online authority?” — here is what I would say:

Online authority is showing up at the top of Google’s search results for your targeted niche. Whether we like it or not, people will take the people who show up at the top of search results as the authority on a given subject. But that doesn’t mean they trust those people, it means they deem them knowledgeable and worth listening to. Authority is not the same as trust, but the two terms are certainly related. If you are trusted by your audience AND produce content relevant to your niche, then I have no doubt the backlinks necessary to show up at the top of search results will follow over time, and hence you’ll have online authority (some niches being more difficult to crack than others). The only way I will trust someone is if I’ve met them in person a few times, followed and learned from them for awhile online, or if someone I completely trust trusts them — but I won’t trust someone just because they show up on top of the search results.

What’s your definition of online authority?

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Two Tools to Help You “LISTEN”

I had to pleasure to attending Jeff Turner’s (Zeek Interactive and Real Estate Shows) session “Discovering the lost art of listening” today at Virtual RE Bar Camp. As usual when I listen to Jeff speak, I picked up a few great tidbits of information. Here are two tools I wanted to bookmark for myself for future use — Twazzup and Tweetgrid/IRC.

I’m making it a 2010 resolution of mine to become more efficient and strategic in the way I approach building relationships via social media.

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I Hate Twitter Spam

I really, really, really hate SPAM. Here are my last five @ replies on Twitter:

twitterspam

Now, I’m a big fan of Steve Jagger and just discovered Philanthropedia yesterday (and tweeted about it), but the other three? Pure and blatant SPAM.

I wonder if Dr Roger Smith (I no-followed that link) even realizes he’s damaging his reputation by engaging in social media in this fashion?

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A Perspective on How to Get Work Done if Your Job is Social Media

As a result of Brad Coy’s tweet tonight, I just read How to Get Any Work Done (When Connecting Is Your Job). Here’s an an excerpt I particularly agree with:

Pick one or two platforms (one of which you should own, like a blog or a great email newsletter). Do your best work for them.

If you create remarkable work in just one or two places, others will share your message far and wide. Mediocre work spread out over a dozen sites is mostly wasted effort.

Head over and read the whole article, and the comments. But note that I still think leaving breadcrumbs is a good idea; you just need to pick and choose wisely.

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Social Media ROI: Socialnomics (video)

Social media is an extremely powerful tool if utilized right. Here’s a video to help demonstrate that fact:

[via Ubertor]

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Is Social Media a Fad?

Short answer = NO.

[via Kris Berg at San Diego Home Blog]

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Two Unfinished Ideas About The Future

Alex Payne has a fantastic post worth reading (which I actually found via my friend who shared it on Facebook) — “Two Unfinished Ideas About The Future

I wanted to highlight one of the ideas in particular:

Radical Transparency

What passes for transparency today is, in practice, mere translucency. Organizations reveal just enough information to avoid appearing closed and monolithic. They may attempt to communicate in a more human way, or provide open access to some of their data, but most remain fundamentally closed. Today’s “transparency” is little more than marketing.

That which is not open is secret. Secrets are vulnerabilities waiting to be exposed. Secrets are the illusion of competitiveness. Secrets are the bondage of serendipity. Secrets are lies of omission that eat away at our social and economic relationships. Their time is over.

The successful organizations of the future, be they states, corporations, communities, or collectives, will be radically open. Radically, unlike anything we’ve seen today. True transparency isn’t about a friendly company blog, or governments being slowly pried open with freedom-of-information initiatives. It’s about structuring society around openness, because openness is the only thing that’s sustainable.

You will see, in time, organizations that put everything on the table. Organizations for which there is no concept of non-public communication from day one; no internal email, nothing that isn’t a matter of public record, by design. Organizations for which every employee’s salary is public knowledge. Organizations that compete solely on the merits of their work, not on surprise, deceit, and manipulation.

People will think these organizations are crazy. And then, over time, radical transparency will become the norm.

Perfectly said. I agree. Amen.

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AOL Splitting from Time Warner…

Time Warner is divorcing AOL — about time. I’ll be interested to watch whether AOL can turn themselves around as a stand alone company. One thing’s for certain — they stood very little chance of turning their business around in their current situation, so it’s a very smart decision in my mind.

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A Couple Thoughts on Twitter…

There’s no question that Twitter is transforming our lives before our very eyes — or, at least for me, it is. Their growth is through the roof and social media marketing as we know it is certainly changing. Although VERY SLOWLY, it’s starting to replace e-mail in some cases (I DM my boss every now and then), my feedreader, time spent on facebook, and time spent blogging. I’m definitely noticing the difference in the real estate industry; it seems the conversation about Zillow (and everything else) has moved away from blogs and onto Twitter for the most part. I used to scan blogs for Zillow mentions (now it’s a lot of Zillow Advice threads that pop up in google blog search) and now I find myself scanning twitter instead.

Anyway, I don’t really have any grand conclusions right now — just thinking out loud about the latest in social networking…

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Social Media Can’t Be Done In-House?

I’m going to disagree that the following point in the Debunking Six Social Media Myths Business Week article is a “myth”:

4. You can do it all in-house. Wrong! You need strategy, contacts, tools, and experience—a combination not generally found in in-house teams, who often reinvent the wheel or use the wrong tools.

It is rare indeed to find an in-house team that can not only conceive and execute a social media campaign but also drive traffic to it with effective e-mail segmentation, search optimization, blogger outreach, blog advertising, Google ads, and more.

Social media can and has been successfully tackled in-house by numerous companies. Make no mistake, it takes resources in the way of headcount, but it can be done. From my point of view, social media done in-house will always be more effective than outsourcing it. It’s pretty simple; social media is all about genuine conversations and relationships. An external social media firm may be able to generate some quick traffic and create a little bit of viral buzz, but they cannot speak for a brand and build long term, valuable relationships with influencers on behalf of a company. Actually working for and representing a brand is important when it comes to social media marketing. If whoever you are talking to knows that you don’t work for the company, they know you have virtually no say with the management team or clout with developers to get things fixed (relevant to web companies) — which means there’s not much you can offer them other than marketing speak.

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Snail Nail Marketers Still Don’t Freaking Get It

The picture below shows what awaited me in my mailbox today:

Those papers were immediately discarded into my “spam box” in my kitchen.

Why don’t snail nail spammers get with the program? This crap doesn’t work. Though I’m obviously biased, if I was a marketer trying to reach a local audience, I’d choose to use showcase ads to buy share of voice in a ZIP code over snail mail anyday of the week.

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Mainstream Media is Starting to Link

I think this article in the New York Times is a very good sign that mainstream media is starting to “get” this whole linking thing.

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Tips to Getting PR for a Startup

There is some fantastic advice for startups looking to get PR over at Alley Insider that was written by Jason Calacanis and distributed via his e-mail list. It’s LONG, but I read every work of it and it’s well worth it.

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The “Local” Landscape

If you are curious about the battle for the “local” audience, LostRemote has a good writeup worth reading.

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Why Brands Fail at Social Media


[via Web-Stategist]

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NPR Launches an API

The media landscape is sure changing, isn’t it? It should be interesting to see what type of adoption the NPR API gets with the web 2.0 community.

[via TechCrunch]

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