My Favorite Posts
Category Archives: Social Media
I agree with Seth on this… Just in time, mass media is going away too. Mass marketers don’t like this and they often don’t even see it. They’re struggling to turn Snapchat and Twitter and other sites into substitutes for TV, but it’s not working, because it’s an astonishing waste of attention. Yup, that’s the time suck economy at work.
Many startups wireframe, design and sometimes even build working prototypes of many concepts that don’t ever end up seeing the light of day. We were no different. After we built Oh Hey World and couldn’t get it to scale, one concept we wireframed and did customer validation against was a mobile, social email newsletter reader. MyBlogLog + Google Reader + email + location. I detailed the entire concept, thought process, and learnings over on the Horizon blog for the curious folk. I’m still crazy, crazy bullish on the idea. If someone ends up building it, please let me be an early beta tester.
Allow me to connect all my social media accounts. Send me contacts via any of my social media channels, via a Tinder-like interface. Keep sending me people until I un-follow, de-friend, or disconnect one person. Repeat daily. The goal of the app? Trim, rather than fatten, my social media lists to make them more, not less, relevant. Seems counter intuitive right? Social apps should be about being more social, not less social. Truth be told, I really don’t want more connections; I want deeper & more meaningful connections and news. Most of my social media stream is noise, because I’ve accumulated too many contacts over the years. Most people I talk to say the same thing. Yet LinkedIn, Facebook, and … Continue reading
Those who knew me back in 2006, remember I was a massive supporter of MyBlogLog. In fact, I was actually an official advisor back in the day. It’s certainly had an impact on Horizon (and Oh Hey World.
Come on, Twitter. Sharing photos and updates with friends is EXACTLY what Facebook is for. I really, really doubt you will beat them at that game in the next 5 years. I really hope this isn’t the best you can do in the way of marketing and positioning.
I had lunch today with my Year Up mentee, and one of the things we discussed a bit was social media. Specifically Twitter, and how I use it. Unlike many people who use it almost exclusively for getting news and for sharing their own news with others, I use Twitter to keep in touch with people. Obviously the best way to learn any tool is to watch those who are using it successfully already. Here are a few people I recommend every Year Up student follow (figured might as well make this a blog post rather than just send the list via email): Spencer Rascoff – Zillow’s CEO (& co-founder of Hotwire). I learned a … Continue reading
I don’t think Snapchat is screwed. When I look at Snapchat, I believe I see what investors see. Huge potential to be a more visual iteration of Twitter. One that will consume people’s attention with more visual (& intimate) messages from the people and brands they trust. Read the rest over at Medium!