Corporate Blogging
« Previous EntriesThe Launch of the “Blog Council” for Large Corporations to Figure Out Blogging
Thursday, December 6th, 2007This is interesting — there is now an official “Blog Council” started by 12 corporations to discuss blogging in large corporations. The 12 founding members are AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo.
What is the purpose of the blog council?
The Blog Council exists […]
Blogs as a Source of Jobs?
Sunday, June 10th, 2007The New York Times has an article titled “Can Blogs Become a Big Source of Jobs?” that’s worth reading for all of you thinking “how can I get paid to blog?” Blogging is certainly exploding in popularity and now every company seems to be setting up a blog. I definitely would reccomend any techie working […]
Social Media Marketing Insights from Marshall Kirkpatrick
Thursday, May 17th, 2007Marshall Kirkpatrick (former TechCrunch writer) posted a fantastic post titled “social media for marketing what weve done at splashcast so far” on his personal blog yesterday. I spend quite a bit of time thinking about Social Media Marketing for Zillow and I think all of his advice is right on the money. We are following […]
LinkedIn Joins the Conversation with a Corporate Blog
Wednesday, April 25th, 2007I’m truly stunned that LinkedIn has gone such a long time without a corporate blog — they now have one (H/T to Mashable). Mario Sundar kicked off the LinkedIn conversation with this post. I’m a pretty big fan of LinkedIn, though I must admit that the site isn’t that “sticky” for me (yet). Maybe that’s […]
Blogging For Dollars - Is it Ruining Blogging?
Saturday, March 10th, 2007The LA Times has an interesting article (subscription required) regarding the subject of blogging for dollars — and more specifically, companies like PayPerPost who pay bloggers to mention paying advertisers.
Discussion on the topic:
Jason Calacanis - thinks paying bloggers to post about certain companies is deceptive marketing
Center for Citizen Media - those bloggers that accept payment […]
A Tool for Businesses to Efficiently Monitor & Respond to Social Media?
Thursday, March 1st, 2007Social media is rapidly becoming mainstream with the rise of blogs and user-generated sites like Del.icio.us, Digg, YouTube, Myspace, and Reddit. The point being that there are hundreds or thousands of conversations occuring online that businesses need to monitor and respond to — but very few tools to do it. Will some entrepeneur out there […]
Fantastic Display of Transparency & Honesty
Saturday, February 24th, 2007Eric over at MyBlogLog has done a excellent job this week dealing with the SPAM issue that faced his (well, Yahoo!’s now) company last weekend. The issue was that thousands of users were e-mailed as a result of a loophole in their code.
It’s no secret I’m a fan of MyBlogLog, but that’s not the reason […]
UK Banning “Flogs” Next Year
Wednesday, February 14th, 2007This article on MediaPost Publications was brought to my attention earlier today by a colleague — starting next year, “flogs” (fake blogs) are being banned in the UK. I was actually going to write something intelligent about this (or at least try), but I just played in a basketball league game and sprained my thumb. […]
The Social Media Conversation
Tuesday, February 6th, 2007The blogosphere seems to be abuzz with social media conversations — and probably will remain so throughout 2007. My thought is that EVERY SINGLE business should be thinking about social media this year. It’s only the beginning and companies that jump into the fray now will have a huge leg up on the rest (PLEASE […]
A CEO Apologizes Publicly. Is PR Changing?
Saturday, January 20th, 2007Man, I was shocked to see the CEO Jonathan Schwartz of a Fortune 500 company (Sun) publicly apologize to the blogosphere without being asked. In response to this blog post by Automattic CEO Matt Mullenweg that critizes the Sun Startup Essentials program, Jonathan wrote this on his own blog:
…yes, I saw the entry written by […]
Yankee Blog Swap
Monday, December 18th, 2006I hope everyone has a chance to check out the Yankee Blog Swap on Tuesday — it should provide a wealth of great articles from some of real estate’s finest bloggers. I’m humbled to be participating and have been paired with Pat Kitano at Transparent Real Estate - be sure to check the Zillow Blog […]
Interview with Scott Rafer, CEO of MyBlogLog
Tuesday, December 5th, 2006I just came across an interesting podcast with Scott Rafer, the CEO of MyBlogLog, that contains some great insights into the company’s direction. Of couse I HAVE to mention this since it involves my favorite web 2.0 company out there. For instance, one of the more interesting pieces of information I got from it was […]
Personal vs Business Blogging
Tuesday, December 5th, 2006So, most of the regular readers of this blog probably know I’m a dual blogger–I blog here as well as on the Zillow Blog. I thought I’d take a minute to highlight some of the differences between personal blogging and business blogging.
Personal:
The main reason that I started my own blog was that I wanted […]
Fortune 500 Blog Project: BestBuy
Wednesday, November 1st, 2006This is UNREAL. I did numerous Google searches and could not find a corporate blog for BestBuy. They have an audience that includes many early adopters (techies)- a shame they don’t have a blog to engage that group and obtain feedback. BestBuy- if you’re listeneing…please start a corporate blog to give consumers some insight into your company. I […]
Summary of Blog Business Summit
Tuesday, October 31st, 2006I posted a summary of last week’s conference on the Zillow Blog today- so take a look if you’re STILL wanting more BBS coverage!
I think this is the last of my coverage of the event for awhile- I’ll let my mind wander to other subjects for awhile.
How to Build your Blog- Tips from the Scobles
Monday, October 30th, 2006I just came across this post over at Compression, which pulls a lot of great points made during Robert & Maryam’s presentation at the Blog Business Summit last week. Two interesting points of interest (among the many)-
Maryam- There are two kinds of bloggers: bloggers who want to change things, and bloggers who want to talk about their lives.
Robert- A […]
Blog Business Summit Thoughts
Monday, October 30th, 2006So- I’ve had a couple days to think about everything that was covered at the Blog Business Summit. Here’s a couple major takeaways from my perspective:
Companies need to come to the realization that they can not control their brand- only influence it. That said, companies need to try to maximize their influence. This goes along with […]
Mac vs PC & Apple Blogging
Sunday, October 29th, 2006There’s been some conversation/debate recently about the lack of Apple blogs in the blogosphere, which got me thinking…
Here’s an idea that I would love to see Apple act on (I’m not hopeful that they will though)-
Create a blog focusing on the Mac vs PC debate that is written by the Mac representative (guy on the […]
Ben Edwards: Branding in the Age of YouTube
Friday, October 27th, 2006Ben does not have a background in technology. The rise of blogging started to effect his view on print journalism about 18 months ago and is now in charge of new media communications at IBM, which has abut 340,000 employees. Here’s some important points-
Establish social media skills
New media communications have lower costs and improved effectiveness […]
Audience Measurement: Quantifying & Qualifying
Thursday, October 26th, 2006This panel discussed the topic of blogger engagement. So everyone seems to be wondering- how do you engage bloggers? Below are some of the points that I thought were important-
What Not to Do?
Send an e-mail to a blogger without a link that you want them to talk about
Be shy
What do Do (Your Homework)?
Use an Aggregator
Track […]