Advertising
« Previous EntriesWhat I am Thinking About Right Now
Thursday, July 17th, 2008Several things, but one of them is certainly the fact that Google makes a LOT of money — 1.25 billion in Q2 to be exact. But Microsoft still makes more
FriendRank
Monday, June 23rd, 2008FriendRank is certainly an interesting concept, but I’m not sold. At least for me, seeing an ad with my friend’s face on it would NOT make me more likely to click on the ad.
Facebook Gathering Feedback on their Ads
Thursday, June 5th, 2008I think this is smart move by Facebook.
New York Times Comes Out From Behind their Subscription Wall - About Time
Monday, September 17th, 2007The New York Times is getting rid of their current subscription model. The NYT finally realized they can likely make more money from advertising than from the 227,000 subscribers paying for premium content.
The move comes two years to the day after The Times began the subscription program, TimesSelect, which has charged $49.95 a year, or […]
Gnomedex Thoughts 2 - Evangelism
Friday, August 10th, 2007Guy Kawasaki was the 3rd speaker leading up to lunch and talked about evangelism. Every entrepreneur is probably thinking about how to get the word out on the cheap w/out advertising. Here’s Guy’s 10 tips to effective product evangelism (he actually gave 11, but I seemed to have missed one) –
Make Meaning
Make Mantra
Roll the DICEE
Deep
Intelligent
Complete
Elegant
Emotive
Niche […]
Creative Advertisement: Use Only What You Need
Monday, June 25th, 2007I thought this was very creative. There are many other amazing advertisements here for those interested in creative ways to reach your target audience.
Via StumbleUpon
Banner Advertising versus Keyword Advertising
Monday, April 16th, 2007So, Google purchased DoubleClick for $3.1 BILLION (jeez, that is a lot of money) to give Google an instant, major foothold in online display advertising. This tells me one thing: keyword advertising is not the only online advertising game in town. Evidence of this is the fact that others in the industry (Microsoft) think […]
Google Ventures into CPA (Pay-Per-Action) Advertising
Tuesday, March 20th, 2007My gosh, there are tons of people writing about this already (here’s the post on the Inside Adwords blog) — it’s dominating Techmeme.
Since I’m late to the game, I’ll keep this short. What does Google entering the CPA market (Pay-Per-Action) mean? It means publishers have the option to pay ONLY for completed actions on their […]
Are Today’s Social Networks Valuable to Advertisers?
Wednesday, March 7th, 2007Apparently, according to ValleyWag, Facebook performs extremely poorly for advertisers even though their audience is EXTREMELY engaged. Maybe that’s the problem — the young generation is TOO engaged while browsing through numerous personal profiles, sending messages, uploading photos, commenting, and editing their profiles. I’ve used Facebook for about 3 years. FB supposedly sees .04% click-through-rates […]
Can Quigo Beat the Internet Giants in Contextual Text Ads?
Monday, February 26th, 2007The New York Times has a great article about Quigo Technologies, a company I didn’t know existed even though they now serve the text ads on ESPN.com. Here’s a bit about Quigo -
Founded in 2000, Quigo provides innovative, performance-based marketing solutions that achieve superior results for premium-branded websites and advertisers. ROI-based solutions for content-targeted advertising […]
Facebook — Build or Sell?
Saturday, February 24th, 2007Should Mark Zuckerberg at Facebook, and other hi-tech entrepreneurs, cash in now or continue building their company on their own? There’s some debate and I definitely see the arguements both ways.
With Facebook, my personal opinion is that they should remain private for at least another 18 months. They have an absolutely huge opportunity in front […]
My Favorite Super Bowl Advertisement
Sunday, February 4th, 2007I was fairly disappointed with the selection of ads during the Super Bowl, but this Bud Light ad was pretty funny.
The rest of the Super Bowl commercials can be seen here.
As a side note, I noticed quite a few commercial segments promoting other CBS shows, which tells me CBS didn’t sell their entire inventory of […]
Advertising: Reaching Today’s Young Consumer
Tuesday, January 9th, 2007I won’t dive in too deep to this issue tonight — but getting yet another direct mailing from a magazine wanting me to subscribe is driving me nuts. Today the direct mailing was from Conde Nast Portfolio (a new magazine). Yesterday it was Smart Money. Ever since I signed up for Fortune, Business 2.0, and […]
The Impact of Passionate Customers
Wednesday, December 27th, 2006If you’re hurting for something to read tonight (or whenever), take a look at this great Business Week article titled “True Believers: Passionate customers can transform your company. Here’s how to make them your secret weapon.”
It’s pretty cool to think that, if successful at evangelizing your brand, your existing customers will end up selling your […]
Yahoo! Building Brand Universe
Friday, December 1st, 2006Mashable covered an interesting story yesterday: Yahoo! is building a “brand universe”–sites around hot brands and bringing in content from all their properties such as flickr, del.icio.us, and Yahoo! Answers. Check out the Nintendo Wii site they recently launched. Supposedly, they have a list of 100 brands to build out into portals–with or without the […]
Waiting for Your Cat to Bark? Book Review
Tuesday, November 28th, 2006Waiting for Your Cat to Bark? Pursuading Customers When they Ignore Marketing. Written by Bryan and Jeffrey Eisenberg.
Photo courtesy of Amazon.com
Full disclosure: I received this book for free at the Blog Business Summit a month ago as part of PR Web’s sponsorship of the event.
My views on this book are mixed–I found the 1st […]
Momentum Growth Conference- Online Advertising Podcast
Sunday, October 22nd, 2006If you are a business/web junkie- you’ll probably find this podcast interesting. The online advertising panel discussion that took place at the Momentum Growth Conference features Toby Trevarthen of AOL, Payam Zamani of Reply!, Rob Solomon of Sidestep, and the CFO/VP of Marketing of Zillow (my employer) Spencer Rascoff. It’s about an hour long if […]
Future of MyBlogLog - Targeted Advertising
Thursday, October 19th, 2006TechCrunch wrote about MyBlogLog today…is this a sign there is loads of potential in MyBlogLog? If you’re like me- you probably see it. Did anyone else catch on to this quote in the post?
Analytics leveraging user demographics are the next level things can be taken, the company told me. That’s something that the big social networking […]
RSS Feed Ads - Advertisers Take Note
Wednesday, October 11th, 2006Fred at A VC wrote an interesting post today about “Why Ads in Feeds Matter.” I totally agree with the following point-
If you want to reach them, you have to be in the feed. Ads on sites are nice. But if you want to reach the heart of the blog world, you gotta be in the […]
Business Benefits to Blogging
Monday, October 9th, 2006Business blogging seems to be a hot topic recently, so I thought I’d dive a little deeper into the business benefits to blogging. Particularly if you are a Web 2.0 company, it is a huge mistake not to have a corporate blog. I touched on the subject over on the Zillow Blog with a ”Why do […]
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