Many startups wireframe, design and sometimes even build working prototypes of many concepts that don’t ever end up seeing the light of day.

We were no different.

After we built Oh Hey World and couldn’t get it to scale, one concept we wireframed and did customer validation against was a mobile, social email newsletter reader.

MyBlogLog + Google Reader + email + location.

I detailed the entire concept, thought process, and learnings over on the Horizon blog for the curious folk.

I’m still crazy, crazy bullish on the idea. If someone ends up building it, please let me be an early beta tester.


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