I was beyond surprised when I learned that Lively was shutting its doors. It was one of the Seattle startups, along with Trover, I was personally interested in & felt had massive long term potential.

Done right and given enough time to get momentum, I think the Lively vision of bringing the experience from a concert home with people is a home run for music lovers. Granted, I don’t know the music industry at all, so I have no idea what it would take to reach critical mass.

Just goes to show, even startups with really great ideas don’t always make it.