If you are in the tech world, and didn’t see the Google Maps – Uber news yesterday, you were under a rock (there is only a WHEEE bit of coverage of it). Semil wrote a bit on what this (could) mean for both Google & Uber.

The integration of Uber into Google Maps, is one of the first major mobile distribution deals we’ve seen in the coming verticalization of mobile. I’m betting big, we’re going to see many, many more deals like this in the coming months and years.