Etsy.tvWhat Etsy has done with is brilliant. Before today, I had no idea even existed — but I found the following video today via a private FB Group (shared by Tom Flanagan).

They tell Adam Cramer’s fantastic story — detailing his life’s passion that is his motorcycle restoration business, Liberty Vintage Motorcycles in Philadelphia. And, as any marketer knows, story telling is what marketing is all about. More of Adam’s story can be found here.

I have to admit, I haven’t really ever used Etsy in my own life, but I’ve heard lots and lots about the site, business model, and traction (primarily from the fact that I read AVC, and Fred is an investor).

Well played, Etsy.