Published Date: August 2, 2013

Those that know Zillow, likely know about their Make Me Move concept; that every home in America is for sale — for the right price.

Take that same concept and apply it to cars. It’s my belief that every car in the world is available for the right price. I got to thinking about this yesterday as my friend and I were driving up to his cabin. I looked over into a field, and saw what looked to be a Mustang from the 1960′s sitting under a tarp gathering dust — seemingly not having been touched for years.

The solution? Buy My Wheels. The ability for any car owner to post a dream price for any of their cars.

The cars ripe for a “Buy My Wheels” price are old classics or antiques sitting in someone’s garage, only being driven once or twice a year. Or an old beater muscle car sitting in the field under a tarp and rusting away.

The right buyer would buy those cars at the right price, if they had a simple way to find them.

Challenges:

  1. How to monetize? People aren’t likely to pay anything to place a dream price on a car. Seems you’d need to add this on to a service that already monetizes as a user engagement tool and unique inventory. Cars.com, or even Carfax, would be a viable candidate.
  2. Critical mass. How do you entice enough car owners to post their cars? How do you possibly reach the farmer with a 65 Mustang sitting in his backyard?

What’s your “Buy My Wheels” price?


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