There is a wealth of “sharing economy” sites (not sure what sharing economy is – read this), with new ones popping up everyday. AirBnb. Lyft. Uber. Kickstarter. TaskRabbit. Skillshare. etc

1280-sharing-evolution

Each sharing economy site has to build out their own trust system, which happens to be the most critical component to the viability of their marketplace — and the single hardest part to execute on (IMO). Users on their site need to know they are transacting with trusted people who will not rip them off.

There is an opportunity for a neutral source to aggregate user trust in the form of authenticated social media accounts, phone numbers, photo IDs (AirBnB just added this), and reviews that can be plugged into any peer-to-peer marketplace.

It looks like TrustCloud is already well down this path. But, surely, they aren’t at critical mass as of yet and someone could yank this opportunity from under them.

What do you think? A needed system? Or just added complexity?

[Image via http://www.fastcoexist.com/]


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