I have to hand it to Expedia — the following commercial is very very well done…

http://www.youtube.com/watch?v=eB490uu07S4

They’ve nailed the emotional appeal to travel – and that’s the important part. Deciding to travel, is about deciding you want it bad enough to make the necessary trade-offs.

Watching it makes me want to travel. Badly.

Well done, Expedia. Well done.