I’ve written about this before in terms of social media, but I think it’s worth repeating.

Relationships drive buying decisions, and social media simply amplifies that.

Another case in point today between Darin Persinger and I on Twitter.

1st tweet:

2nd tweet:

3rd tweet:

I’ve known Darin awhile (both online and in person), and trust his opinion on pretty much everything.

This is why I feel strongly that influencer marketing is a very very proven strategy when it comes to marketing. If you reach influencers aka connectors that talk to dozens of people daily like Darin (and you have a great product), it’ll drive sales.

BTW, you can buy the book too – Click here – How We Decide (affiliate link).