I like the phrase “relationship capital” from Gary Vaynerchuk‘s The Thank You Economy (affiliate link) and 100% agree with this quote:

While the ability to form relationships has always been considered a subset of intellectual capital, social media has catapulted that skill into a wealth-building category. In the future, the companies with tremendous “relationship capital” will be the ones that succeed.

I won’t link to anything, but the recent Lones Group lawsuit against Daniel is clearly proving this.