This was a great speech by Simon Sinek (from 2009 at TED) and speaks to the power of knowing and communicating WHY. “People don’t buy what you do, they buy why you do it”


  • Hello Drew, I’m a great fan of the Innovators in our society, at least the successful ones, and how they have improved our lives. I’m currently reading several of Gene Landrum’s books (aka Mr. Chuck E Cheese) and learning more about what makes an Innovator tick — fun stuff. Thanks!