If the answer is “NO” – you’re not alone. I didn’t either until I got a quick demo of Venmo last night at Iron Cactus in Austin (as a result of seeing my friend Daryn Nakhuda). It seems like a cool concept, though obviously there is quite a marketing challenge that awaits them if they want to reach consumers (which they do).

Oh, and by the way, if you haven’t been following me on Twitter, I’m in Austin for #SXSW until sometime late next week.