Monthly Archives: February 2010

If you Have your MBA and Want to Work at a Startup…

…please read this post by Charlie O’Donnell. It’ll be well worth your time.

What is Online Authority?

Due to Brad Coy’s tweet, I just read the following article on ProBlogger – I Fight Authority and Authority Always Wins. (And What IS Online Authority Anyway?). It’s an interesting read including many perspectives and I urge you all go spend a few minutes reading it. As to the question “what is online authority?” — here is what I would say: Online authority is showing up at the top of Google’s search results for your targeted niche. Whether we like it or not, people will take the people who show up at the top of search results as the authority on a given subject. But that doesn’t mean they trust those people, it means they … Continue reading