Yesterday evening, I had dinner at Sun Dried Tomato with Jim and Lorraine Marks and their friend Brad (a lawyer). We had just started discussing the impact social media is having on businesses when a man named Bill walked up and introduced himself to Jim, saying “Hi, I’m here because you recommended Sun Dried on Twitter” (here’s the actual Tweet). Bill’s waitress had asked him how he heard about Sun Dried and he mentioned that Jim Marks recommended the place. The waitress replied “Oh that’s funny, Jim is sitting over at table 5”. Talk about timing…

The people engaging with social media are not just “internet people” who never venture out of their homes (some of my friends give me a hard time about my “internet friends”); they are real people and they are making real purchasing decisions based on their social media interactions.


  • Agreed… this happens enough these days, that it’s weird (in a really cool nice way). We didn’t go to Mars to do Social Media, it’s happening right now, right in our own neighborhood sphere.

  • This even surprised me… It was cool that it happened and even cooler that my close friend Drew is there to witness it… People no longer believe the message marketers are telling them… they want referrals… and social media is a referral network on steroids…