Comments on: I Hate Twitter Spam http://www.drewmeyersinsights.com/2009/11/25/i-hate-twitter-spam/ Drew Meyers Sat, 04 Feb 2012 06:30:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Drew Meyers http://www.drewmeyersinsights.com/2009/11/25/i-hate-twitter-spam/comment-page-1/#comment-512893 Drew Meyers Wed, 25 Nov 2009 23:04:31 +0000 http://www.drewmeyersinsights.com/?p=1647#comment-512893 Couldn't agree more Rich. Couldn’t agree more Rich.

]]> By: Rich Bailey http://www.drewmeyersinsights.com/2009/11/25/i-hate-twitter-spam/comment-page-1/#comment-512888 Rich Bailey Wed, 25 Nov 2009 22:19:29 +0000 http://www.drewmeyersinsights.com/?p=1647#comment-512888 Nice post, Drew. Irrespective of the medium, relevance is what engages people. This is why the investment in Social Media is low in monetary terms, but high in time. You need to invest in the time to engage people in ways relevant to them (I've heard some call it the platinum rule). Just like the mail I get from DirectTV, CapitalOne and that company who wants to sell the timeshare I don't own, I soon associate their brand with my recycle bin. And agents beware, they are not any less vulnerable to being perceived in the same way, online or off. Nice post, Drew.

Irrespective of the medium, relevance is what engages people. This is why the investment in Social Media is low in monetary terms, but high in time. You need to invest in the time to engage people in ways relevant to them (I’ve heard some call it the platinum rule).

Just like the mail I get from DirectTV, CapitalOne and that company who wants to sell the timeshare I don’t own, I soon associate their brand with my recycle bin. And agents beware, they are not any less vulnerable to being perceived in the same way, online or off.

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