As a result of Brad Coy’s tweet tonight, I just read How to Get Any Work Done (When Connecting Is Your Job). Here’s an an excerpt I particularly agree with:

Pick one or two platforms (one of which you should own, like a blog or a great email newsletter). Do your best work for them.

If you create remarkable work in just one or two places, others will share your message far and wide. Mediocre work spread out over a dozen sites is mostly wasted effort.

Head over and read the whole article, and the comments. But note that I still think leaving breadcrumbs is a good idea; you just need to pick and choose wisely.