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Snail Nail Marketers Still Don’t Freaking Get It
By Drew Meyers | October 31, 2008
The picture below shows what awaited me in my mailbox today:
Those papers were immediately discarded into my “spam box” in my kitchen.
Why don’t snail nail spammers get with the program? This crap doesn’t work. Though I’m obviously biased, if I was a marketer trying to reach a local audience, I’d choose to use showcase ads to buy share of voice in a ZIP code over snail mail anyday of the week.
Topics: New Media |
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October 31st, 2008 at 4:57 pm
Funny blog Drew. Everyday I check my mail and get the same stuff, and wonder the same thing as you! The only think I keep are cards for places I’ve shopped such as DSW and Kohls. The rest of it goes immediately in the trash.
What’s even more amazing is that everyone else does the same thing. At the end of the day the trash can where the mail boxes are in my apartment complex is full!
October 31st, 2008 at 5:19 pm
Totally agree. Probably half my garbage/recycling is spam that came via the mail. It’s annoying as hell. I’m guessing the problem is a little bit worse in apartments than residential homes.
November 14th, 2008 at 4:51 pm
Have you tried this? Send a 27-cent postcard to the following, asking to be removed from all their lists. They must do it for 5 years, then the junk mail starts all over again. It may take up to 3-6 months to see a complete reduction.
Mail Preference Service
Attn: Dept. 10088342
Direct Marketing Association
PO Box 282
Carmel, NY 10512
Valpak Direct Marketing Systems, Inc.
8605 Largo Lakes Drive
Largo, FL 3373
Harte-Hanks Circulation
c/o Pennysaver
2830 Orbiter St.
Brea, CA 92821
ADVO
Consumer Assistance
PO Box 249
Windsor CT 06095