for W3c validation
Facebook announced the 25 recipients of their fbFund who received $25k grants today — BarTab was on the list and the description caught my attention:
Send a drink to a friend, with Facebook! BarTab allows users to send real drinks to each other for only $1. Drinks are redeemed through the user’s cell phone at partnered bars and restaurants.
I think a lot of pieces will have to fall into place for this to work, but there is potential for this application to both improve drinking for the 21-30 crowd and increase overall sales at bars & resaurants. Here are a few challenges they’ll need to overcome:
- critical mass of bar goers
- awareness with bar owners
- technology inside of bars to enable someone to redeem tickets/credits with a mobile phone
Which gets me thinking — Yelp should buy this application, or build this same functionality themselves. They’ve already got two of the three pieces to the puzzle.