Michael Jordan is the greatest player in NBA history in my opinion, which is exactly why this commercial is so powerful. The commercial walks you through some of the mis perceptions about reaching greatness from Jordan’s perspective and relays the message that hard work and dedication are the core drivers. Reaching Jordan’s level on the court doesn’t just HAPPEN from raw athletic talent like some people think — he accomplished what he did by working harder (both mentally and physically) than others. I saw this commercial numerous times this weekend while watching the NBA Play-offs, so reaching young kids with the message of “If you work hard, you can achieve anything” is definitely a goal of the ad campaign.