Comments on: In the Age of Social Media, Are Corporations Evil? http://www.drewmeyersinsights.com/2007/09/17/in-the-age-of-social-media-are-corporations-evil/ Drew Meyers Sat, 04 Feb 2012 06:30:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam Metz http://www.drewmeyersinsights.com/2007/09/17/in-the-age-of-social-media-are-corporations-evil/comment-page-1/#comment-77515 Adam Metz Wed, 17 Oct 2007 18:32:00 +0000 http://www.drewmeyersinsights.com/2007/09/17/in-the-age-of-social-media-are-corporations-evil/#comment-77515 That said, I'm of the mind that there really is no way to humanize a corporation in its social media efforts, per se. I believe in humanizing people within the org (i.e. Dell's Lionel Menchacha, Zillow's you), but brands are simply not people. They possess attributes lack emotions, fears and needs. That said, I’m of the mind that there really is no way to humanize a corporation in its social media efforts, per se. I believe in humanizing people within the org (i.e. Dell’s Lionel Menchacha, Zillow’s you), but brands are simply not people. They possess attributes lack emotions, fears and needs.

]]> By: B.R. http://www.drewmeyersinsights.com/2007/09/17/in-the-age-of-social-media-are-corporations-evil/comment-page-1/#comment-71636 B.R. Thu, 20 Sep 2007 18:39:55 +0000 http://www.drewmeyersinsights.com/2007/09/17/in-the-age-of-social-media-are-corporations-evil/#comment-71636 Drew, I think for now it's wonderful to interact with corporations, but over time- when everyone is on this trip, the silly cute cuddly business approach will wear out, I think there is a happy medium. Now, to address your title, yes, all big businesses are machines. All the happy blogging and social media is great, but the minute you're on hold dealing with a gear of the machines, the reality sets in- the connection you made is broken. If HR departments of the huge companies do not begin teaching their "gears" to spin in the direction of "the consumer" and make decisions that are in favor of consumers- 2.0 risks becoming another way to fake a smile. Drew, I think for now it’s wonderful to interact with corporations, but over time- when everyone is on this trip, the silly cute cuddly business approach will wear out, I think there is a happy medium.

Now, to address your title, yes, all big businesses are machines. All the happy blogging and social media is great, but the minute you’re on hold dealing with a gear of the machines, the reality sets in- the connection you made is broken. If HR departments of the huge companies do not begin teaching their “gears” to spin in the direction of “the consumer” and make decisions that are in favor of consumers- 2.0 risks becoming another way to fake a smile.

]]> By: Drew Meyers http://www.drewmeyersinsights.com/2007/09/17/in-the-age-of-social-media-are-corporations-evil/comment-page-1/#comment-71322 Drew Meyers Wed, 19 Sep 2007 03:19:55 +0000 http://www.drewmeyersinsights.com/2007/09/17/in-the-age-of-social-media-are-corporations-evil/#comment-71322 I'm not saying those that don't are evil - far from it. I would guess there are probably some companies that wouldn't get much benefit from it, but not many. I’m not saying those that don’t are evil – far from it. I would guess there are probably some companies that wouldn’t get much benefit from it, but not many.

]]> By: Chris Brogan... http://www.drewmeyersinsights.com/2007/09/17/in-the-age-of-social-media-are-corporations-evil/comment-page-1/#comment-71162 Chris Brogan... Tue, 18 Sep 2007 07:31:53 +0000 http://www.drewmeyersinsights.com/2007/09/17/in-the-age-of-social-media-are-corporations-evil/#comment-71162 Wait a sec. Are you saying those who don't are evil? Maybe some haven't figured out the need yet. Maybe some shouldn't. I can probably name 40 types of businesses that don't need (need!) social media. But on the positive side, I totally love the humanizing of brands. : ) Wait a sec. Are you saying those who don’t are evil? Maybe some haven’t figured out the need yet. Maybe some shouldn’t. I can probably name 40 types of businesses that don’t need (need!) social media.

But on the positive side, I totally love the humanizing of brands. : )

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