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Drew Meyers

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Future of Political Communications

By Drew Meyers | June 5, 2007

Looks like others also feel that social media is on a direct collision course with politics. If I was located in Washington DC instead of Washington state, I might consider attending the “Future of Political Communications” that the Business Development Institute is putting on Thursday the 7th. The keynote speaker is Joe Trippi, Media Team and Senior Advisor of the John Edwards Campaign. Politicians are struggling with the same thing many companies are struggling with — operating in the era of transparency. I think the 2008 election will be the 1st election in which politician’s CAN’T get away with just telling the public what they want to hear (what a welcome change for politics).

Here’s the overview of the event focusing on how to connect with young voters:

The internet has rapidly transformed the media landscape, and has become a mainstream tool for political communicators. Young voters are spending more and more time on social networking platforms, such as Facebook and YouTube, and are getting their news from many sources including web video, blogs, podcasts, websites, television, radio, and print. The George Washington University, Opportunity 08, a project of the Brookings Institution in partnership with ABC News, PR Newswire, I’m 18 in 08, and Business Development Institute have partnered to produce a half-day event that will bring together the best and brightest minds to showcase and explore successes and failures and discuss how political and policy communicators can make sense of an increasingly fragmented media landscape and connect with young voters. We will also present the world premiere of David Burstein’s, “I’m 18 in 08″, a documentary film whose goal is promote and encourage more youth to vote and get involved in the political process

The event takes place at 2 pm eastern on Thursday, the 7th. You can register for the free webcast here (put on by PR Newswire and MultiVu). For more info, check the web site.

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