for W3c validation
I read the latest copy of Fortune magazine today — there is a fantastic story about Patagonia (the article isn’t online yet or else I’d link to it), which is about the “greenest” company you’ll find anywhere. There was a superb quote that Patagonia founder Yvon Chouinard is said to tell his customers —
The More You Know, the Less You Need
I wanted to highlight the quote for 2 reasons:
- It’s fantastic & refreshing to see a business tells it’s customers the truth — they need less. After all, most companies are busy telling consumers to buy as much as possible regardless of whether the product is something they need or not.
- In my mind, the quote is 100% true in life. The vast majority of Americans are too materialistic (keep in mind this is a generalization) — and I think much of it stems from what they don’t know. If they had a better idea of how others live in other parts of the world — they’d realize they don’t need that BMW, new HDTV, or Rolex that they just bought.
I grew up with many fairly well-off friends. As a youth, I wanted the latest cool new transformer, a new lego set, or another pack of baseball cards. As I grew older, my desires only increased. Items such as new rims, a stereo, and exhaust system for my car or a new computer topped my list. Just to be clear, I don’t think I was spoiled and given whatever I wanted — I maintained a job throughout high school and much of college to fund my spending habits. Maybe I was like every other kid, but looking back, it seems I wasted a huge sum of money on material possessions.
After graduating college 2 years ago, I backpacked Europe for 2 months, which changed my values as a result of being exposed to numerous different cultures and mindsets of the people I met in Europe. I tell all my friends who haven’t traveled that it’s the best thing they could possibly do for themselves. I no longer really desire material possessions — I’d rather spend my money traveling and increase my exposure to interesting people with different perspectives. Luckily, I now realize the people worth associating with are the ones that won’t judge me by my material possessions.
I feel like I’m rambling, so I’ll get to the takeaway — travel and learn as much as possible and you’ll realize you don’t need all the material “stuff” you think you do.