Everyone seems to be crazy about user-generated content and community — bloggers are no different. Search Marketing has a thorough article titled “Cultivating a Blog Community in 10 Steps – Part 1.” Not that all his points aren’t great, but I think number 4 — Think Long Term — is the real key to building a successful blog community. In fact, I think this success factor is one of the more important ones relating to success in business or life as well. Too many people expect instant results when they start blogging — it’s just completely unrealistic to expect an instant audience (unless you are someone like Bill Gates or Kobe Bryant) or instant measurable benefit. Those that constantly think short term are going to struggle to succeed in anything, not just blogging.

After reading part 1, I can’t wait for part 2 of the series!