Monthly Archives: February 2007

The New York Times has a great article about Quigo Technologies, a company I didn’t know existed even though they now serve the text ads on ESPN.com. Here’s a bit about Quigo – Founded in 2000, Quigo provides innovative, performance-based marketing solutions that achieve superior results for premium-branded websites and advertisers. ROI-based solutions for content-targeted advertising and search marketing form the foundation of Quigo’s product offerings. The company is trying to take market share away from Google in the battle for the contextual text ad market. How are they competing with Google? Well, by being transparent. Frankly, I’m amazed Google has gotten away with not telling their advertisers which sites their ads are displayed on … Continue reading →

Should Mark Zuckerberg at Facebook, and other hi-tech entrepreneurs, cash in now or continue building their company on their own? There’s some debate and I definitely see the arguements both ways. With Facebook, my personal opinion is that they should remain private for at least another 18 months. They have an absolutely huge opportunity in front of them. Since FB is already profitable, it is not really subject to the lack of cash problem as many young tech companies are. Facebook, which has built their brand name to a point that advertisers view them as a viable option (ie media buyers won’t get fired for buying ads on FB), has two absolutely huge advantages in … Continue reading →