Published Date: December 27, 2006

If you’re hurting for something to read tonight (or whenever), take a look at this great Business Week article titled “True Believers: Passionate customers can transform your company. Here’s how to make them your secret weapon.”

It’s pretty cool to think that, if successful at evangelizing your brand, your existing customers will end up selling your product for you. It’s incredible what happens when your customers have a reason to be passionate about your company.

Thanks to Church of the Customer for bringing attention to this article.