There’s been some conversation/debate recently about the lack of Apple blogs in the blogosphere, which got me thinking…

Here’s an idea that I would love to see Apple act on (I’m not hopeful that they will though)-

• Create a blog focusing on the Mac vs PC debate that is written by the Mac representative (guy on the right below) from the commercials

In my opinion, Apple has done a superb job with their “Get a Mac” commercials- partly because they have put a “face” on the debate. I don’t know who the represents the Mac in the commercials, but I now have a face to picture whenever I think of a Mac. However- I think extending the concept into a conversation in the blogosphere would be even more powerful. Why not have this conversation on a blog written by the Mac representative in the commercials? Here’s another conversation occurring on Netscape rather than Apple.

For instance, I would love answers to questions such as what’s his real name, is he a real Apple employee, what does he do at Apple? A blog would be a great way to move the conversation to a place where Apple has a voice in the debate(assuming he is actually an employee & not some hired actor). People relate with individual voices better than they can relate to institutional voices. I know I would participate in the debate if there was a blog where an individual spoke to the Mac vs PC debate. Set him up with a blog, have one of Apple’s content writers help him refine the posts, and make his voice apparent!

This strongly relates to a point that was made in Ben Edwards presentation on Friday at BBS- it’s all about letting go of control. Corporations cannot control their brand, only influence it.

That’s just my opinion- anyone else think the idea would work??