This panel discussed the topic of blogger engagement. So everyone seems to be wondering- how do you engage bloggers? Below are some of the points that I thought were important-

What Not to Do?

  • Send an e-mail to a blogger without a link that you want them to talk about
  • Be shy

What do Do (Your Homework)?

  • Use an Aggregator
  • Track at least 10-20 blogs. READ THEM!!
  • Be authentic & transparent
  • Search for information in blog search engines
  • Focus on customers for your blog posts
  • Build relationships (and let me stress personal relationships) with the influencers in your industry
  • Engage others in comments- that’s where the conversation is
  • Engage with the young crowd- they will be the future of this country

 Other points that I found interesting-

  • Do 23% of bloggers not even know what an RSS feed? That seems stunning to me.
  • Bloggers are your collective agents. If you can connect effectively, it’s a gold mine. How can you turn away free market intelligence?? Throw an idea out there.
  • I agree with this point Buzz made- the more you write, the better you write.
  • The desire to create- people want to create. If you are passionate about something, you can get out there (become known in the blogosphere).
  • The conversation is happening anyway in the blogosphere- get out there and engage in it. I think many companies are still fearful of negative conversations occuring.
  • Have a nice blend of humanity in your blog posts.