for W3c validation
There is a new “When blogs work” post on Businesspundit that I just came across. Rob mentioned that he is less enthusiastic about blogging than he was a few years ago because the quality of the conversations has decreased. However, there are still conversations occurring, such as the one that resulted from this post about PeerSight. The founder was able to respond to criticism in an open environment. Relating this to corporate blogging- blogs provide a great way to for businesses to find out what customers are saying about them, good OR bad. Further, being able to leave comments provides a means to address misconceptions that people have about your company. There ARE conversations occurring in the blogosphere about your company. To find them, go to Technorati and search on your company name. The question is, are you part of the conversation? (The concept of engaging in the conversation is nothing new- just read Naked Conversations).
I may be spilling some of the beans before Thursday’s event, but part of being part of Zillow’s blog team is to monitor the blogosphere and find the conversations of interest that are happening. Where we feel it is appropriate, we respond in the comments section.