Salesforce Google Partnership
Salesforce is at or near the top of the list of web companies making an impact on businesses around the world today. They certainly have a scaleable product– just add new databases to support new users. Their open API has led to a wealth of add-on programs being developed that add to salesforce’s functionality. They are setting their sites on $1 billion in revenue. How are they going to get there? Part of it may be this- today, they announced that they will have an AppExchange (add-on to salesforce) called Salesforce for Google Adwords available for $300 per month to Salesforce users. What does it do?
“Salesforce for Google AdWords provides complete integration with Google advertising campaigns. Use Salesforce to create new Google campaigns, and then track exactly which ads and keywords generate leads, opportunities, and revenue.” (Source)
Helping businesses determine ROI? Sounds like a good thing to me. I’m sure integration with Adwords is only going to increase their already large user base of paying subscribers (last figure I saw was 501,000 users).
[...] WOW…talk about timing on this news. I’m sure Salesforce didn’t time this with the Facebook fiasco (or did they?), but the news that they now have a Winter 07 preview section of their web site is another great business move by salesforce showing that they are listening to their users. What are they doing? There are previews of all the new features that salesforce may roll out this winter that users can vote on. This shows they are very serious about giving their customers what they want. If you are a web 2.0 company (or any company in general), make sure you make your product decisions with the help of your customer. It looks like they are investing in a desktop calendar and are looking for customer feedback. I’ve used salesforce personally, and I can see the future possibility of organizing your whole job in salesforce if they keep adding features to their already rich feature-set. In addition, they have lots of logos to vote on for Winter 07, the most popular being the image below. [...]